Enterprise SEO Consultant

When managing Uber, it was clear that a Stratecgic Roadmap was critical to ensuring SEO Project Success.

• Understanding Enterprise Business Objectives: First and foremost, I delve deep into the enterprise’s overall business goals, marketing objectives, target audience, and competitive landscape. SEO strategy must align directly with these high-level objectives.
• Developing a Holistic SEO Strategy: I then  create a comprehensive, SEO strategy that outlines:
  • Overall SEO vision and goals: Defining what SEO needs to achieve for the enterprise.
  • Target keywords and topics: Identifying relevant keywords at scale, considering various product lines, regions, and audience segments.
  • Content strategy: Planning content creation, updates, and optimization across vast websites.
  • Technical SEO roadmap: Addressing complex technical challenges inherent in large websites.
  • Internal Linking & Link building and authority strategy: Developing plans for earning high-quality backlinks and building domain authority.
  • International SEO (if applicable): Strategizing for global SEO, including hreflang implementation, localization, and targeting different regions.
• Prioritization and Phasing: Enterprise SEO is often a long game. So, I  prioritize initiatives and create a phased approach, focusing on high-impact areas first and gradually tackling more complex or long-term projects.

In my experience, for example manaing the SEO for Pottery Barn, it was a no brainer to  prioritize Technical SEO for quick wins.

• Auditing Large and Complex Websites: Enterprise websites are often vast, with millions of pages, complex architectures, legacy systems, and technical debt. I conduct deep technical audits to identify issues impacting crawlability, indexability, site speed, mobile-friendliness, and overall technical health.
• Addressing Technical SEO Challenges: My experience has made me,  adept at resolving complex technical SEO problems, including:
  • Crawl budget optimization: Ensuring search engine crawlers efficiently index important pages on massive sites.
  • Canonicalization and duplicate content issues: Managing duplicate content at scale across large websites and multiple domains/subdomains.
  • Website architecture and navigation optimization: Designing user-friendly and search engine-friendly site structures for vast content libraries.
  • Site speed optimization across large infrastructures: Improving page load times on complex server environments.
  • Mobile-first indexing readiness: Ensuring the website is fully optimized for mobile viewing and indexing.
  • Structured data implementation at scale: Leveraging schema markup across diverse content types and product pages.
• Collaboration with Development & IT Teams: Technical SEO changes in enterprises often require coordination with multiple teams (development, IT, engineering). Consultants must effectively communicate technical recommendations and collaborate with these teams to ensure proper implementation.

I develped the Content Strategy for West Elm, which let to increase in the total # of keywords that ranked for informational, commercial and transactional keywords.

• Developing Enterprise-Level Content Strategies: I create content strategies that align with the vast range of products, services, and audience segments that enterprises target. This includes:
  • Keyword research at scale: Identifying relevant keywords across diverse product lines and user intents.
  • Content gap analysis: Identifying topics and content opportunities that competitors are covering but the enterprise isn’t.
  • Content calendar and editorial planning: Planning content creation and updates for large content teams and across different departments.
  • Content governance and consistency: Establishing guidelines and processes to ensure brand consistency and SEO best practices are followed across all content.
• Optimizing Existing Content at Scale: Enterprises often have vast amounts of existing content that needs to be optimized for SEO. Consultants develop processes and tools to efficiently analyze and optimize this content.
• Content Performance Analysis & Reporting: I track content performance metrics, identify top-performing content, and provide insights to inform future content strategy and optimization efforts.

Managing Large complex websites like Williams-Sonoma revealed the intricasies of keyword research and intent mappping across the user journey, as well as setting up the site to be easily crawled and understood by Googlebot.

• Comprehensive Keyword Research: Enterprise keyword research is extensive and nuanced. It involves:
  • Identifying keywords for diverse product lines and services.
  • Analyzing keyword intent across different stages of the customer journey.
  • Understanding long-tail keyword opportunities.
  • Competitive keyword analysis.
  • International keyword research (if applicable).
• Keyword Mapping and Website Architecture: I map keywords to specific pages and sections of the website, ensuring optimal keyword targeting and internal linking.

My experience  optimizing UBER, has taught me that Linking, both internal and inbound can vastly impact the performance of a website from both a technical as well as ranking perspective.

• Developing Enterprise-Level Internal Linking and Inbound Link Building Strategies: Link building for enterprises needs to be strategic, sustainable, and focused on high-quality, authoritative links. This includes:
  • Earning links through valuable content and resources.
  • Digital PR and outreach for brand mentions and links.
  • Broken link building on competitor sites.
  • Industry partnerships and collaborations.
• Focusing on Brand Authority and E-E-A-T (Expertise, Authoritativeness, Trustworthiness): I understand the importance of E-E-A-T, especially in “Your Money or Your Life” (YMYL) industries. I develop strategies to build brand authority and demonstrate expertise and trustworthiness to search engines and users.

• Navigating Complex Organizational Structures: Enterprises are often siloed, with multiple departments and stakeholders involved in SEO efforts. Workign with large enterprise team over the years, I am now skilled at navigating these complex structures, building relationships, and gaining buy-in from different teams (marketing,  product, engineering, sales, development, IT, legal, etc.).
• Communicating SEO Strategy and Progress: I effectively communicate complex SEO concepts in a clear and understandable way to various stakeholders, from executive leadership to marketing teams. I  provide regular reports and updates on SEO performance and progress against goals.
• Training and Education: On request, I canconduct training sessions for internal teams to improve their understanding of SEO best practices and empower them to contribute to SEO efforts.

• Setting Up Advanced Analytics and Tracking: I implement robust analytics setups to track key SEO metrics and KPIs, using tools like Google Analytics, Google Search Console, and enterprise-level SEO platforms like Botify, Lumar and STAT. 
• Data-Driven Decision Making: I analyze data to identify trends, opportunities, and areas for improvement. SEO decisions are driven by data insights, not just gut feelings.
• Reporting and Dashboards: I  create comprehensive reports and dashboards that visualize SEO performance, track progress against goals, and provide actionable insights for stakeholders.
• ROI Measurement: I strive to demonstrate the return on investment (ROI) of SEO efforts, showing the business value and impact of SEO strategies.

• Keeping Up with SEO Algorithm Updates: The SEO landscape is constantly evolving with algorithm updates and changes in search engine guidelines. Istay up-to-date with these changes and adapt strategies accordingly.
• Exploring New SEO Trends and Technologies: I am proactive in exploring new SEO trends, AI as it relates to SEO, new  technologies, and best practices to ensure the enterprise remains competitive in search.

Industry Titans Trust Me to Ignite Their Enterprise Growth. Global leaders across diverse sectors choose my Enterprise SEO – because they demand unstoppable expansion. While every enterprise is unique, my partners consistently converge for these core reasons:

• Bespoke SEO Domination Blueprints, Fueled by Cutting-Edge Tactics: Forget generic strategies. I engineer custom SEO roadmaps, weaponized with the absolute latest industry-shaking techniques.
• Obsessed with ROI, Not Vanity Metrics: I laser-focus on bottom-line results – conversions, revenue, market share. Fluffy metrics? Irrelevant. Impact? Everything.
• Silicon Valley Hardened, Decades of Proven Authority: Trust forged in the crucible of tech’s most competitive arena. My experience isn’t just deep – it’s Silicon Valley validated.
• Radical Transparency: Pricing, Analytics, Performance – Unveiled: No hidden agendas. Complete clarity in pricing, data-driven analytics, and brutally honest performance reporting. Transparency is my bedrock.
• Proprietary AI SEO Advantage: Unfair Competitive Edge, Unleashed: Gain access to my agency’s secret weapon: cutting-edge AI SEO software that obliterates the competition and unlocks hidden growth channels.
• Elite Team, SME Powerhouse: Every Expert a Specialist: You get access to a hand-picked team where every single member is a recognized Subject Matter Expert in their domain. Top-tier talent, exclusively.
• Unwavering Commitment: Your Growth is My Obsession: Your success isn’t just a project – it’s my personal mission. I am fanatically dedicated to fueling your exponential growth trajectory.

As your strategic growth partner, I become a force multiplier for your internal team, a fierce advocate for your brand, and a deeply invested champion of your enterprise vision. When I commit to your project, I unleash my full force, driven by an unshakeable belief in your potential and a relentless dedication to delivering SEO growth figures that command the CMO’s unwavering attention.