What is Blockchain Technical SEO?

This is one of my favorite parts of SEO. Before getting into complex engineering, nailing down your site structure and navigation will make everything that much more easier. Pro Tip: Go over this with your product managers, and anyone who is close to the actual user. Think of how the website structure will help the user navigate to the end outcome. An important aspect of technical SEO is website site structure and navigation. This refers to the way that a website’s pages are organized and linked together. A well-structured website is easy for users to navigate and for search engines to crawl and index. By improving your website’s site structure, you can make it more user-friendly and search engine friendly, which can lead to increased traffic and engagement. There are a few things to keep in mind when improving your website’s site structure. First, make sure that your pages are well-linked together. Second, use clear and descriptive page titles and URLs. Finally, use breadcrumbs to help users navigate your website. By following these tips, you can create a well-structured website that is easy for users and search engines to navigate. Website structure and navigation are important in general but especially more so in the case of Large Enterprise Websites or E-Commerce websites. This complexity is compounded if the same websites operate in multiple countries and languages.

A flat site structure is a website organization strategy that arranges all website pages on the same level (or “flat”) in the site hierarchy. This contrasts with a deep site structure, which arranges website pages in multiple levels, with some pages being “deeper” in the hierarchy than others.

Flat site structures are typically easier for users to navigate, as all pages are accessible from a single menu. They are also easier for search engines to crawl and index, as all pages are accessible from a single URL. However, flat site structures can be more difficult to maintain and update because changes made to one page may ripple out to other pages in the structure. This should not deter you from considering a FLAT site structure. Many leading brands like Nike are successful because of a well-thought-out FLAT site structure.
Basically, there are two main advantages of a FLAT site structure

• Easier for users to navigate
• Easier for search engines to crawl and index and you have a better chance of getting more of your pages indexed

A URL structure is the way that a website’s URLs are formatted. A good URL structure is important for both users and search engines. Users need clear and descriptive URLs to help them find the pages they are looking for. Search engines use URLs to better understand your content, so it is important to make your URLs as relevant and informative as possible. Pro Tip: Don’t waste sleep over this. Think about what a URL should be logically. How will the pages after this look? If you are an eCommerce site, you may want to follow the example above, and if you are a food delivery site, you may want to include keywords and city in the URL. Example: { grocery delivery} + {city} OR + {neighborhood} A consistent URL structure is an important part of technical SEO. By using the same URLs for all of your website’s pages, you can make it easier for users and search engines to navigate your website. A consistent URL structure also helps to ensure that your pages are correctly indexed by search engines. There are a few things to keep in mind when creating a consistent URL structure. First, make sure that all of your pages are accessible from a single domain. Second, use clear and descriptive URLs. Third, use keywords in your URLs whenever possible. Fourth, keep your URLs as short as possible. Fifth, use subdirectories rather than subdomains whenever possible. Sixth, use hyphens rather than underscores to separate words in your URLs. Pro Tip: Think of URLS in a Hub and Spoke context. What is the Hub/Spoke of your site, how will the sub-sequent URLS align. By following these tips, you can create a consistent URL structure that is easy for users and search engines to navigate. Want to see how your site is structured? Go here.

Breadcrumb navigation is a type of navigation that allows users to keep track of their location within a website. Breadcrumb navigation typically consists of a series of links, each leading to a different page in the website hierarchy. For example, if a user is viewing a product page on an online store, the breadcrumb navigation might include links to the home page, the category page, and the product page. Breadcrumb navigation is an important part of website usability as it allows users to easily navigate back to previous pages. It is also helpful for search engine optimization because it enables search engines to better understand the structure of your website. This process is super SEO friendly and will help your SEO.

You may have heard the saying “An SEO lives and dies by render.” While a bit dramatic, this idea puts how important render is in the context of SEO and $$$$.

Crawling, rendering, and indexing are all important aspects of technical SEO. Crawling is the process by which search engines visit your website and retrieve its content. Rendering is the process of translating your website’s HTML code into a format that can be understood by humans, on a screen. Indexing is the process of adding your website’s content to a search engine’s database. You want all of these to happen before you can even start to rank.
All three of these processes are important for getting your website ranked in search engines. Crawling allows search engines to see your website’s content, rendering allows them to understand it, and indexing allows them to store it in their database. If any of these processes are not done correctly, your website may not rank and impact your growth and revenue.

Want to know the status of you Render, Crawl issues and Indexing? There are three ways to do this.

• If you are a large enterprise website, you may want to use an Technical SEO Platform like Botify or DeepCrawl.
• If you have an SEO in-house, get access to your Google Search Console and navigate to your coverage report
• Last but not least and my favorite is using Screaming Frog and running a custom crawl, starting with your most important sub-folders.

If you see a good SEO dashboard, it should tell you all the pages that are driving traffic, hitting KPIs, and putting money in your bank. Most dashboards do not tell you all the pages that are not set up for success, causing you to lose money on the table. These are the pages in your site that are not getting exposure but should.

Internal linking is the process of linking one page on your website to another page on your website. Internal links are important for two main reasons: they help to improve the usability of your website, and they help to improve your website’s search engine optimization.

Internal links can be used to direct users to other pages on your website, or they can be used to funnel search engine crawlers to other pages on your website. By using internal links, you can help users and search engines navigate your website more easily. You can also use internal links to pass PageRank from one page to another, which can help improve your website’s search engine ranking.
Internal linking is an important part of website usability and search engine optimization. So how do you get it right?

• Make sure you have a sound, thought out site architecture
• It should be FLAT
• All relevant pages should be nested/organized thoughtfully

Pro Tip: Your home page is likely the page with the most authority. If you feel there are important pages on your site, feel free to link to them directly from the homepage. Many companies, including UberEats, DoorDash, Instacart, and Zendesk, do this successfully.

Sitemaps are an essential part of technical SEO. They are a list of all the pages on your website, and they help search engines crawl and index your website more efficiently. Sitemaps also help to improve the usability of your website.

There are two types of sitemaps: XML sitemaps and HTML sitemaps. XML sitemaps are the most common type of sitemap, and they are used to index your website’s content in search engines. HTML sitemaps are used to improve the usability of your website. They are a list of all the pages on your website, and they allow users to easily navigate your website.

XML sitemaps are an essential part of technical SEO. They help search engines crawl and index your website more efficiently, and they improve the usability of your website. So how do you create an XML sitemap?
There are a few different ways to create an XML sitemap. You can use a tool like Screaming Frog to generate an XML sitemap, but given you have a large site, you may need the paid version. Ideally, you want to work with your engineering team to create dynamic sitemaps that frequently update automatically.

Pro Tip: To see if our sitemap is indexed, check the coverage report in the Google search console. Google has added new features on URL inspection that help you laser focus on a single page or list of pages. If you have an in-house SEO expert, ask them to use the Screaming Frog API and pull some important URLs for you.
You can get various and essential information on URLs, including:

• URL is not on Google
• Indexable URL is not indexed
• URL is on Google but has issues
• Canonical issues ( user-declared)
• Mobile-Friendly issues
• Rich-Result invalid

Pro Tip 2: You can see how Google renders your page, which is a very good insight to get a real sense of how users see and engage with your content. More on this later.

Thin content is a term used in SEO to describe pages on a website with low-quality or duplicate content. Thin content can hurt your website’s search engine ranking, and it can also harm your website’s usability.
There are a few things you can do to help improve the quality of your thin content:

• Rewrite the content to make it more unique
• Add new and relevant content to the page
• Remove any duplicate content from the page

When it comes to SEO, thin content is a big no-no. Where possible, avoid this.

Pro Tip: Get the full list of pages with thin content, evaluate if you actually need any of those, and delete the ones that are not important to your business. Evaluate based on:

• Sessions
• Conversions
• Assisted conversions (use sequencing in Google analytics)
• Transactions or leads
• MQLs,SQLs,MRR,ARR

Pro Tip 2: Write unique and original content where possible. If you have a large eCommerce website, conduct a metadata audit and work to add the essential metadata to your products. Use data that is important to both users and search engines.

The audit will identify any problems with your website’s SEO, and it will also provide recommendations on how to improve your website’s SEO.
Here are a few things you can expect from an SEO audit:

• A comprehensive analysis of your website’s on-page SEO
• A review of your website’s off-page SEO
• A review of your website’s technical SEO
• A review of your website’s content
• A review of your website’s usability

A SEO audit is a great way to improve your website’s search engine ranking. If you’re looking to improve your website’s SEO quality, consider an enterprise SEO audit.
Pro Tip. A professional enterprise SEO audit should be delivered with a list of insights and recommendations. These recommendations should be stack ranked by effort and business impact. Ideally, use the KPI that is important to your business.

Pro Tip 2: Recommendations should be clear and actionable. These should be Jira ready for your engineering team.

A canonical URL is a URL that specifies the “canonical” or “preferred” version of a web page. The canonical URL prevents duplicate content from appearing on different websites. Google uses the canonical URL to determine the best version of a page to show in search results if you have multiple versions of a page. The canonical tag is a code that you can use to indicate to search engines which page is the “correct” version of a page.

Another important aspect of technical SEO is website speed and performance. This refers to the way that your website performs when users access it. A slow-loading website can be frustrating for users and leads to decreased traffic and engagement. In addition, Google has begun using website speed as a ranking factor in its search results.